What is a CMS?
CMS (content management system) is a website or business solution that helps store and present information regarding your online business persona to create opportunities to connect and engage with your market.
What is a CRM?
CRM (customer relationship management) is a business system or a business solution that helps you store and manage your customer information to control and manage your sales, marketing and service engagements in order to drive efficiency, deliver a high grade customer satisfaction and lower operation time and costs.
How can I use them to help my business grow?
As the CMS serves as the front end/ the online persona of the business, the CRM is set to function as the information center of the business storing and presenting information relating to all your customer interactions at your fingertips on demand. Effective execution of these two powerful business solutions is set to reduce costs, increase profitability by organizing and automating business processes thereby nurturing relationships and delivering positive customer interactions across marketing, sales and customer service processes.